BTMK

Listed in the prestigious Legal 500 guide, BTMK Solicitors is an established legal firm based in Essex specialising in personal and commercial law.

We’ve worked with them since 2018 when they recognised that their website needed a refresh to remain competitive and approached us for help.

What we delivered

• Successful implementation of a new social media strategy that focuses on people-first content over service marketing.
• Lucrative ‘cold’ lead marketing and retargeting strategy through Paid Social with a comfortable cost per lead average.
• On-site content capture for multiple events across the year.
• Local event collaborations for key charities and initiatives.
• Continued confidential support and guidance where required.

How we did it

Website Design and Development

Our in-house web and development team identified the current challenges, improved user experience and created a website which could continue to adapt and grow over time.

They did this by:

• Improving performance, UX and the overall user journey, by making design and functionality changes to key pages.
• Optimising pages with conversion in mind to make sure the website supports the client’s goals.
• Enhancing both desktop and mobile performance.
• Including API integrations on the site.

These key changes boosted page rankings, increased AI citations and mentions and resulted in a website that reflected the client’s legal specialities, services, identity and position in London and the South-East.

Marketing

Development and marketing worked together to make sure BTMK’s digital and social voice was not only reflective of their services, but also consistent.

Across the site, content was updated to reflect their legal expertise and specialist services while building brand awareness and improving search engine optimisation.

This campaign included:

• Conducting high-intent keyword research which was implemented into blogs, webpages, PPC advertisements and social media.
• Pushing traction to the website through newsletters and email marketing.
• Re-writing web pages to prioritise accessibility, clarity and optimisation, while showcasing expert legal information.
• Curating the social media feed to reflect the client’s business, position in the industry and contribution to the local community.
• Creating and editing short form content and infographics for BTMK’s social media feed. Including capturing footage for them at the Southend United end of season awards for two years running.

A Focus on Community Presence

Something unique about this client was their deep investment in their community. They were actively involved in local sporting events and teams and had raised tens of thousands of pounds for charity. We felt this was something to celebrate.

We shared their spirit for community and so oversaw a variety of social projects and charity events to embrace this connection with the local residents.

Southend-on-Sea Monopoly

A love-letter to Southend-on-Sea, the custom Monopoly board brings together businesses and places iconic to the city. Hugely popular and a symbol of community, BTMK’s presence on the monopoly board was a key moment in our time working together. To celebrate this exciting product, we attended the launch event with them, where we networked alongside them and captured content from the evening for their socials.

Haven’s Hospice Sculpture Trail

Since 2021, we’ve worked with BTMK to contribute towards the famous sculpture trails, including, ‘Hares About Town’, ‘Herd in the City’ and ‘Waddle on Sea’. During ‘Waddle on Sea’, we arranged for local influencer, Alexis LOS to meet BTMK’s ‘Buddy’ the penguin, headed the ‘Buddy meets Buddy’ campaign, and brought everyone who sponsored a penguin together for a social post to show our joint support for Havens. In total this trail raised £580,000. A huge success to say the least.

Play on the Pitch

Earlier this year, BTMK featured as part of a team that raised £38,000 for Haven’s Hospices during the annual charity Play on the Pitch football match. As proud, ongoing sponsors for Play on the Pitch, we were thrilled to come together with BTMK for a great cause. We promoted the event across social channels and newsletters, which both built anticipation for the event and contributed to BTMK’s larger identity as a business that’s invested in local events and causes. The turn out for the event was great and we look forward to working with Play on the Pitch and BTMK again next year.

This immersion into community and culture meant BTMK now had a well-established social presence as well as a digital one.

Our Work with BTMK Today

Today, we continue to manage all aspects of BTMK’s digital presence, including their website, paid and organic social media, PPC, SEO, videography, email marketing and graphic design.

Our in-house web and development team have continued to focus on maintaining and continuously improving the site over time. Constantly working toward a website that repeatedly delivers on user experience and can be relied upon.

Working with Stacksmiths

Stacksmiths works closely with businesses to build a growth strategy that touches multiple points of your digital footprint. From your website, marketing, and brand, we’re positioned to work with you to ensure our execution focuses on activities designed to drive the fastest growth and results against your wider business goals.