Outback Barbeques
Working with one of the most well-known brands in their field and displayed in the largest home and garden stores in the UK is a digital marketing agency's dream, and the partnership between Revive Digital and Outback Barbecues is a prime example of this.
While still finding its digital footing, Outback Barbecues came to us for support in transferring their e-commerce store from Shopify to WordPress and developing an ongoing brand uplift and sales strategy.
Following the build and migration of a new website, which included content, images, SKUs, and SEO-related due diligence, we continued to partner with Outback Barbecues by providing Influencer Marketing, Social Media Management, Email Marketing, SEO, and seasonal Paid Search and Paid Social campaigns.
Results
E-commerce growth delivered for Outback Barbecues
A joined-up digital strategy combining website migration, SEO, influencer marketing, paid campaigns, email and social media to support seasonal sales growth and long-term brand uplift.
+234%
Revenue from organic traffic
+78%
First page keywords
+34%
Organic traffic
23,000+
Instagram followers
Key Achievements
- Successful website build and migration to WordPress
- Managed key influencer collaborations with industry leaders in Barbecue, Sport and household names from The Only Way Is Essex and Geordie Shore.
- The creation and management of positive ROI Summer campaigns.
- Exceeded 23,000 followers on Instagram.
- Impressive search engine optimisation growth across twelve months, including:
- 34% increase in website organic traffic.
- 234% increase in revenue from organic traffic.
- 34% increase in new website users.
- 78% increase in first page keywords.
A combined digital marketing strategy that covers both on and off-season continues to offer key marketing support where the business requires, and growth-encouraging SEO and brand uplift during the ‘off-season.’
If you’re looking for similar growth in your business, reach out today and explore how we can partner in your success.
